Our story

Choose Your Hues began during the quiet days of 2020.

What started as a small Instagram page slowly became a place where thousands of people connected through art. I began by creating digital portraits, and over time my journey grew into relatable illustrations, nostalgic moments, thoughtful quotes, and everyday stories inspired by life around us.

The illustrations reached far beyond what I had imagined, but what stayed with me wasn't the numbers. It was the people.

Over the years, I received countless messages from people who found comfort, joy, or a sense of connection through my work. Many told me they looked forward to every new illustration because it brought a little warmth to their day. Knowing that something I created could become a small part of someone's everyday life has been the greatest gift of this journey.

That's when one simple thought stayed with me.

What if these illustrations could become part of someone's home, not just their screen?

That's how Choose Your Hues became more than an Instagram page.

Today, I'm taking the first step by turning those illustrations into thoughtfully framed artwork for your home. Some pieces are inspired by cozy moments, some celebrate nostalgia, and others are built around simple words that inspire, comfort, or make you smile. Together, they're created to add warmth, personality, and character to the spaces you live in.

This collection is just the beginning. As the journey grows, so will the artwork. I hope to continue creating pieces that people enjoy living with for years, while also bringing your ideas to life through custom illustrations that feel truly personal.

Thank you for being here at the beginning of this journey.

With love,

Yashi
Founder, Choose Your Hues